Listen to my story of 5 years
Listen to my story of 5 years
Listen to my story of 5 years

I have journeyed through the beginning and end of user experience in approximately 9 diverse industries.



Engaging with a wide range of users and consumers worldwide, and collaborating with global industry leaders, 



I am continuously enhancing my passion and expertise
in Human-centered design thinking.

I have journeyed through the beginning and end of user experience in approximately 9 diverse industries.



Engaging with a wide range of users and consumers worldwide, and collaborating with global industry leaders, 



I am continuously enhancing my passion and expertise
in Human-centered design thinking.

I have journeyed through the beginning and end of user experience in approximately 9 diverse industries.



Engaging with a wide range of users and consumers worldwide, and collaborating with global industry leaders, 



I am continuously enhancing my passion and expertise
in Human-centered design thinking.

Research Area

  • Method

    Generative

    Formative

    Evaluative

    44%

    25%

    31%

  • Metho

    Generative

    Formative

    Evaluative

    44%

    25%

    31%

    Sector

    AD

    Food

    Electronics

    Trend

    Others

    Cosmetic

  • Country

Driven by a blend of research methods, I've explored advancements in 9 sectors worldwide.

Main Clients

My Experience

Sr. Research Executive Researcher at Ipsos KR

Sr. Research Executive Researcher at Ipsos KR

Sr. Research Executive Researcher at Ipsos KR

Currently

Currently

Currently

Jr. Researcher at Macromill Embrain

Jr. Researcher at Macromill Embrain

Jr. Researcher at Macromill Embrain

Jun. 2020 - Apr. 2023

Jun. 2020 - Apr. 2023

Jun. 2020 - Apr. 2023

Research Assistant at Indeeds

Research Assistant at Indeeds

Research Assistant at Indeeds

Apr. 2018 - Aug. 2018

Apr. 2018 - Aug. 2018

Apr. 2018 - Aug. 2018

My Education

Duksung Women's Univ

Duksung Women's Univ

Duksung Women's Univ

Feb 2015 ~ Aug 2020

Feb 2015 ~ Aug 2020

Feb 2015 ~ Aug 2020

Department of Cultural Anthropology Bachelor of Arts

Department of Chinese Language &

Literature Bachelor of Arts

  • Mar 2019~Jul 2019 Zhejiang Univ (浙江大学) Exchange student

  • Scholorship recieved


    - Second-in-Class Departmental (2017)


    - Academic Excellence (2017)
    - Academic Improvement (2016)


    - Academic Excellence (2016) 



Department of Cultural Anthropology Bachelor of Arts

Department of Chinese Language &

Literature Bachelor of Arts

  • Mar 2019~Jul 2019 Zhejiang Univ (浙江大学) Exchange student

  • Scholorship recieved


    - Second-in-Class Departmental (2017)


    - Academic Excellence (2017)
    - Academic Improvement (2016)


    - Academic Excellence (2016) 



Department of Cultural Anthropology Bachelor of Arts

Department of Chinese Language &

Literature Bachelor of Arts

  • Mar 2019~Jul 2019 Zhejiang Univ (浙江大学) Exchange student

  • Scholorship recieved


    - Second-in-Class Departmental (2017)


    - Academic Excellence (2017)
    - Academic Improvement (2016)


    - Academic Excellence (2016) 



UX Psychology

UX Psychology study

UX Psychology study

UX Psychology study

Dec 2022 ~ Mar 2023

Dec 2022 ~ Mar 2023

Dec 2022 ~ Mar 2023

Study 101 UX Psychology principles and analyzed leading
delivery app 'Baedal Minjok' and presented to an audience
of 100 professionals and students.

👋🏻 Click and View more detail

Study 101 UX Psychology principles and analyzed leading
delivery app 'Baedal Minjok' and presented to an audience
of 100 professionals and students.

👋🏻 Click and View more detail

Study 101 UX Psychology principles and analyzed leading
delivery app 'Baedal Minjok' and presented to an audience
of 100 professionals and students.

👋🏻 Click and View more detail

My Career

+

Years of Experience

+

Projects completed

Clients

My Career

+

Years of Experience

+

Projects completed

Clients

My Career

+

Years of Experience

+

Projects completed

Clients

New Values in 9 Industries,
and still Counting

New Values in 9 Industries,
and still Counting

I've been generating New Values in Various industry:

UX guide, Space, Re-branding, User scenario, Communication strategy, Service, Business area, Policy, App UX, Concept, Retail GTM, Product, Market

I've been generating New Values in Various industry:

UX guide, Space, Re-branding, User scenario, Communication strategy, Service, Business area, Policy, App UX, Concept, Retail GTM, Product, Market

All research insights and results are difficult to share due to NDA agreements.

New UX Guide |
Generative research

Establishing a New UX Guide for New Product Opportunities of B2B Electronic Blackboards

New Space |
Generative research

Planning a Tech-Centric Shared Office Design through Understanding Multifaceted User Needs in the Office Environment

New Branding |
Formative research

Validating New Product and Brand Concepts for Localization in the Chinese Market

New Scenario |
Formative research

Developing User Scenarios and Concepts for a New Energy-Efficient Refrigerator targeting Europe Market

New Communication |
Evaluative research

Discovering New Ad Concepts to Transform Brand Perception and Boost Purchase Rate

New Service |
Evaluative research

Establishing a Novel Service Trajectory for AI-Based Mathematics Education Platforms

New Business Area |
Generative research

Discovering New Business Areas in Building a Metaverse Creator Ecosystem

New Policy |
Formative research

Exploring the Future Outlook and Urban Regeneration Direction of Yongsan

New App UI |
Evaluative research

Discovering Points for UX Enhancement to Increase a Shopping App's MAU and Enhance User Satisfaction

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