Details
UX Researcher
FGD Moderator
UX Research
Strategy
Industry:
Electronics
Design
Sep. 2023 - Jan. 2024
Overview
Over the past three years, our client has been tracking the global user experience in the areas of Work, Health, and Home.
While user satisfaction has improved in terms of functionality, the design aspect still ranks lower compared to competitors. In particular, satisfaction from an aesthetic perspective continues to lag behind.
To address this, we conducted research to identify the fundamental causes and issues related to the 'aesthetics' of our Health, Work, and Home App, and to discover directions for improvement.
Starting point
The questions were,
"Why is our aesthetic satisfaction low?"
"Why is our design perceived as unattractive?"
Summary
Client: Global Top Electornics company UX insight group
Period: 5 Months
Method: Heuristic, Desk research, IDI with 5 experts & FGD with 12 users
We conducted desk research for 'Identifying our areas of weakness through the analysis of our own and competitors' UI guides, 'Understanding the basic principles in the areas of color design, text design, and semiotics design', and 'Discovery benchmarking points from other companies'
And through IDI, we defined 20+ Reasons through Interviews with Domestic and International Experts in Respective Fields.
Lastly with the FGD, we uncovered the "Moments of Truth with Brand A" for Young Users. As a moderator, I examined how Brand A elicits emotions in the 10s and 20s generation. I looked closely at different situations to understand how these emotions lead to certain values.
Business Impact
Through research, we established 7 Principles for High Emotional Satisfaction in Visual Design Experience Enhancement, along with 3 Key Directions to deliver direction of visual design experience enhancement.
