Details
UX Research
Client communication
UX Psycholohy analysis
UX Design
Industry:
Health and Fitness
Web3
Mar. 2023 - Jun. 2023
Overview
Despite being launched in 2022, MoneyWalk has seen its rank in the App Store continuously decline, resulting in poor profitability.
Various challenges, such as the launch of a Web3-based NFT service, were undertaken, but no clear solutions emerged.
To address this, we leveraged insights from 200 UX psychology principles learned from our UX psychology studies to solidify MoneyWalk's investment-realization system, thereby enhancing customer awareness and retention.
Starting point
The questions were,
"To be in the top 5 of simultaneously installed apps, shouldn't users be able to earn more money in a month compared to the 6th ranked app?"
"Before that, shouldn't users easily know how much they can earn in a month with MoneyWalk?"
"The current MoneyWalk has a non-intuitive investment-realization system, how can we improve it?"
Summary
Client: Money Walk
Period: 4 Months
Method: UX psychology principles
We have divided the user's journey into three main stages. By analyzing the repetitive behaviors and psychological patterns of users throughout these stages, we have identified the current issues with the app and proposed directions for improvement.
Business Impact
Leveraging 200 UX Psychological Principles, We Achieved Exceptional Growth and Market Leadership for Pedometer App.
By applying 200 UX psychological principles, we developed strategic solutions that resulted in a tenfold increase in revenue, a 500% surge in new user acquisition, and a 3.5x growth in Monthly Active Users (MAU) and Daily Active Users (DAU). These efforts propelled the app to an impressive 2nd place ranking in the free-app store.
Especially my proposed 'Walk-Together' solution which was based on Parkinson`s Law was recognized as a crucial strategy for new user acquisition and existing customer retention, solidifying the app's market position and driving sustainable growth.
