MedBridge is a service that helps patients understand and take control of their healthcare journey through integrated system design.
Company
N/A
Timeline
2025
—
2025
Role
Research Head & Service Designer
Project overview
Our team investigated how language, culture, and system complexity affect the healthcare experience of L.E.P(Limited English Proficiency patients) in the U.S. We aimed to uncover communication breakdowns and emotional pain points across the care journey with main stakeholders including medical professionals, patients, and nursers. The research revealed how fragmented systems and unclear information amplify anxiety and mistrust for both patients and providers. MedBridge reimagines this experience through AI-powered translation, educational guidance, and system integration, aiming to make healthcare communication more transparent, accessible, and human.
Challenges
One of the most difficult aspects of this project was understanding and organizing the complexity of the healthcare system itself. The U.S. medical ecosystem is deeply intertwined with various elements such as social, racial, regional, and economic factors, making data collection and interpretation extremely challenging. Gathering both qualitative and quantitative data required a multi-layered approach, balancing the perspectives of patients, doctors, nurses, and administrative staff, while also considering institutional and business-level constraints. Managing this diversity of stakeholders and translating their experiences into actionable insights demanded careful framing, iteration, and synthesis.
Reflection
Designing this service revealed the inherent difficulty of tackling a problem that spans multiple systems and areas. The scope initially set was too broad, leading to insights that were meaningful but diffuse. Through this process, I learned the importance of narrowing focus and defining a manageable boundary for effective design impact. Our team currently continuing the research with a refined scope, focusing on a more specific part of the healthcare experience to achieve deeper and more actionable results.
MedBridge is a service that helps patients understand and take control of their healthcare journey through integrated system design.
Company
N/A
Timeline
2025
—
2025
Role
Research Head & Service Designer
Project overview
Our team investigated how language, culture, and system complexity affect the healthcare experience of L.E.P(Limited English Proficiency patients) in the U.S. We aimed to uncover communication breakdowns and emotional pain points across the care journey with main stakeholders including medical professionals, patients, and nursers. The research revealed how fragmented systems and unclear information amplify anxiety and mistrust for both patients and providers. MedBridge reimagines this experience through AI-powered translation, educational guidance, and system integration, aiming to make healthcare communication more transparent, accessible, and human.
Challenges
One of the most difficult aspects of this project was understanding and organizing the complexity of the healthcare system itself. The U.S. medical ecosystem is deeply intertwined with various elements such as social, racial, regional, and economic factors, making data collection and interpretation extremely challenging. Gathering both qualitative and quantitative data required a multi-layered approach, balancing the perspectives of patients, doctors, nurses, and administrative staff, while also considering institutional and business-level constraints. Managing this diversity of stakeholders and translating their experiences into actionable insights demanded careful framing, iteration, and synthesis.
Reflection
Designing this service revealed the inherent difficulty of tackling a problem that spans multiple systems and areas. The scope initially set was too broad, leading to insights that were meaningful but diffuse. Through this process, I learned the importance of narrowing focus and defining a manageable boundary for effective design impact. Our team currently continuing the research with a refined scope, focusing on a more specific part of the healthcare experience to achieve deeper and more actionable results.